As the first of Founder Paul Cranage’s four children to join the business in 1999, Ben has been at the forefront of the ‘new era’ of Cranage Financial Group and the strategic direction of the business. 

A natural leader, Ben takes great pride in training and motivating our fast growing team in their own professional development.  This has been a crucial role that has cemented CFG as an ‘employee of choice’ in recent years, ensuring the client receives exceptional service from the entire team.   

As a Senior Adviser, Ben has been assisting clients for more than 20 years, throughout all the stages of their life from strategic wealth creation to managing investments in retirement.  Ben’s passionate about providing strategic advice that makes a big difference, but feels the real enjoyment comes from the trusted long-term relationships he has formed with clients, most of whom he considers friends.

With an appreciation for great food and wine, Ben is known to be quite the skilled (weekend) cook.  A proud husband and father of two boys, Ben and his young family enjoy moving between Melbourne bayside and Torquay (Surf Coast) come the weekend, as well as annual extended trips to his wife's (Renata’s) home in Brazil.