About Us

A business
— With family at its heart

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All your financial needs
— under the one roof

The business was established in 1984 by Paul Cranage to help everyday Australians achieve financial security – and create the lifestyles they desire.

Now, under the banner of Cranage Financial Group, his children Ben, Sam and Laura, are continuing to deliver Paul’s vision as company Directors and Senior Private Wealth Advisers. Together, they hold 64 years of combined industry experience.

Today, CFG is an entrepreneurial firm with a strong focus on strategy, innovative services, market leading technology and long-term relationships with clients.

Our dynamic team holds specialist knowledge across a wide range of services and our collaborative and holistic approach enables us to oversee and manage client's entire financial position.          

So, from our family to yours – let’s achieve success together – today.

We’ve joined forces with AZ NGA, a collective of high quality firms and passionate business leaders

Azimut-backed professional services utility, AZ Next Generation Advisory (AZ NGA), acquired a 50% share in Cranage Financial Group in September 2021.

While our day-to-day operations, management, team, and client services remain unchanged, partnering with AZ NGA gives us access to their resources, capabilities, and the insights of their community of successful entrepreneurs. Together, we are committed to offering exceptional services.

In 2021, Cranage also merged with Melbourne-based financial planning firm Time Advice Pty Ltd. Our focus has always been on organic growth to enhance the client experience. Partnering with like-minded people was a strategic decision to continue providing outstanding holistic advice to our valued clients.

“We are not afraid to add new services, new strategies for clients, if we feel it is going to improve their financial position. An exciting example of this is the introduction of a property service in recent years.”

Sam Cranage, Director and Senior Private Wealth Adviser 
Cranage Financial Group

We are a dynamic team
— driven by a shared 
vision to make a genuine difference in our client's lives

We enjoy partnering with our clients. Building relationships alongside a customised strategy.

We make sure you get the dedicated support you need, with a lead adviser as your point of contact. But you’ll also get to meet the whole team – so here are some things about us that we’d like you to know.

Get to know our Team

Book a complimentary discovery session to explore how we can achieve your goals and build your wealth.

Book a discovery session